I love Fall. Back-to-school time. School supply shopping. Fond memories of walking across my leafy green Wellesley college campus with a knapsack full of notebooks. (Yes, I’m a nerd. And proud). One of my newer clients, Denyse, hates it. She runs a social media firm based outside of Boston. For her, it’s “come-to-Jesus” time. Because … Read More
Managing your time is a strategic decision
Do you ever reach the end of a day and have no idea where the time went? Have a to-do list that’s longer than your arm? Once you cross something off the list, you pile 3 things on? (That last one is DEFINITELY me. Just ask my husband.). If so, you’re in good company. Great … Read More
Preparing for a rush of clients
My client, Cate, runs a graphic and web design firm. On a recent consulting call she complained, I feel like an accordion. When clients pour in and I need to ramp up, I’m stretched. When times are thin and I need to pare down, I’m squeezed. And it seems like I never have the right … Read More
What keeps customers coming back?
A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More